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Corporate Marketing Team

March 6, 2023

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2 mins

Event

Loyalty Technology

Pulse

Kognitiv at the Loyalty Summit CXM Conference in Zurich, Switzerland, March 15-17, 2023

After a very long pandemic filled with virtual events, we’re thrilled to not only attend but also sponsor...

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Articles

Article

CPG

Loyalty program design

4 ways CPG brands can build winning relationships with customers

It’s no secret that Consumer Packaged Goods (CPG) companies without significant direct-to-consumer (DTC)...

Article

Loyalty program design

5 loyalty program KPIs that matter

You and your team have worked tirelessly to design and launch your loyalty program. But what’s next? How...

Article

Loyalty program design

Generational loyalty – from boomers to Gen Z

Customers join loyalty programs to save money, obtain rewards, earn status or even receive exclusive...

Article

Loyalty program design

Loyalty program strategy

Customer retention

Considering CRM & loyalty for acquiring & growing your customers

When marketers are considering their approach to building direct customer relationships, they often look at...

Article

Loyalty technology

Loyalty program design

Customer loyalty gamification

Gamification is a buzzword that keeps growing in popularity around customer engagement and brand loyalty...

Article

Loyalty program strategy

How big is your churn problem?

The definition of churn can vary enormously by industry and transaction frequency. Once you define your...

Article

Loyalty program strategy

Loyalty technology

Building customer loyalty: the value of tiers

Today’s loyalty landscape is saturated with the typical spend and get model. With “86% of loyalty marketers...

Article

Zero Party Data

Why zero-party data is the key to customer lifetime value

Marketing is hard. And, as someone who has spent much of their career building and launching brands...

Article

Customer segmentation

It’s November 2022. Do you know what your customers’ new normal is?

Prior to the global pandemic, most consumers engaged with brands according to their wants and needs, which...

Videos

We’re adding new content consistently so please check back soon for our next video.

Events

Event

Loyalty Technology

Pulse

Kognitiv at the Loyalty Summit CXM Conference in Zurich, Switzerland, March 15-17, 2023

After a very long pandemic filled with virtual events, we’re thrilled to not only attend but also sponsor...

Press Releases

Press Release

Management

Kognitiv Corporation appoints Tim Sullivan as Chief Executive Officer

Kognitiv is pleased to announce the appointment of Tim Sullivan as Chief Executive Officer...

View Press Release

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