Why it’s so hard to get personalization right.
The sheer volume of customer data marketers has access to can feel overwhelming...
Read Article
Post-pandemic, do you know what your customers' new normal is?
The pandemic prompted a seismic shift in customer behaviour. Is your customer engagement strategy up-to-date?
Read Article
Top takeaways from the Loyalty Summit CXM conference in Zurich.
A LOT was covered in two days, but these are the stories we believe are most worth sharing...
Read Article
4 ways CPG brands can build winning relationships with customers
It’s no secret that Consumer Packaged Goods (CPG) companies without significant direct-to-consumer (DTC)...
Read Article
5 loyalty program KPIs that push performance
Loyalty programs are a big investment. You need a strategy to ensure they generate ROI.
Read Article
Generational loyalty – from boomers to Gen Z
Customers join loyalty programs to save money, obtain rewards, earn status or even receive exclusive...
Read Article
Considering CRM & loyalty for acquiring & growing your customers
When marketers are considering their approach to building direct customer relationships, they often look at...
Read Article
Customer loyalty gamification
Gamification is a buzzword that keeps growing in popularity around customer engagement and brand loyalty...
Read Article
How big is your churn problem?
The definition of churn can vary enormously by industry and transaction frequency. Once you define your...
Read Article
Need a loyalty program reset? Learn how tiers can truly transform your member experience.
Today’s loyalty landscape is saturated with 'spend and get' programs. Take yours to the next level with tiers.
Read Article
Why zero-party data is the key to customer lifetime value
Marketing is hard. And, as someone who has spent much of their career building and launching brands...
Read Article


We’re adding new content consistently so please check back soon for our next video.


Kognitiv at the Loyalty Summit CXM Conference in Zurich, Switzerland, March 15-17, 2023
After a very long pandemic filled with virtual events, we’re thrilled to not only attend but also sponsor...
View Event

Press Releases

Kognitiv welcomes Jon Ott as Chief Revenue Officer 
Jon is passionate about the impact data can have on the ROI of customer-centric companies.
View Press Release
Kognitiv launches powerful new AI-driven Kognitiv Pulse
Kognitiv is excited to officially launch our new AI-driven predictive customer insights...
View Press Release
Kognitiv Corporation appoints Tim Sullivan as Chief Executive Officer
Kognitiv is pleased to announce the appointment of Tim Sullivan as Chief Executive Officer...
View Press Release