4 ways CPG brands can build winning relationships with customers
It’s no secret that Consumer Packaged Goods (CPG) companies without significant direct-to-consumer (DTC)...
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5 loyalty program KPIs that matter
You and your team have worked tirelessly to design and launch your loyalty program. But what’s next? How...
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Generational loyalty – from boomers to Gen Z
Customers join loyalty programs to save money, obtain rewards, earn status or even receive exclusive...
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Considering CRM & loyalty for acquiring & growing your customers
When marketers are considering their approach to building direct customer relationships, they often look at...
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Customer loyalty gamification
Gamification is a buzzword that keeps growing in popularity around customer engagement and brand loyalty...
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How big is your churn problem?
The definition of churn can vary enormously by industry and transaction frequency. Once you define your...
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Building customer loyalty: the value of tiers
Today’s loyalty landscape is saturated with the typical spend and get model. With “86% of loyalty marketers...
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Why zero-party data is the key to customer lifetime value
Marketing is hard. And, as someone who has spent much of their career building and launching brands...
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It’s November 2022. Do you know what your customers’ new normal is?
Prior to the global pandemic, most consumers engaged with brands according to their wants and needs, which...
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Kognitiv at the Loyalty Summit CXM Conference in Zurich, Switzerland, March 15-17, 2023
After a very long pandemic filled with virtual events, we’re thrilled to not only attend but also sponsor...
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Press Releases

Kognitiv Corporation appoints Tim Sullivan as Chief Executive Officer
Kognitiv is pleased to announce the appointment of Tim Sullivan as Chief Executive Officer...
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