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Corporate Marketing Team

March 6, 2023

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2 mins

Event

Loyalty Technology

Pulse

Kognitiv at the Loyalty Summit CXM Conference in Zurich, Switzerland, March 15-17, 2023

After a very long pandemic filled with virtual events, we’re thrilled to not only attend but also sponsor...

Communications Team

March 28, 2023

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2 mins

Press Release

Customer Segmentation

Analytics

Reporting

Kognitiv launches powerful new AI-driven Kognitiv Pulse

Kognitiv is excited to officially launch our new AI-driven predictive customer insights...

View Press Release

Articles

Article

Customer behaviour

Why it’s so hard to get personalization right.

The sheer volume of customer data marketers has access to can feel overwhelming...

Article

Campaign planning

SmartJourney

Post-pandemic, do you know what your customers' new normal is?

The pandemic prompted a seismic shift in customer behaviour. Is your customer engagement strategy up-to-date?

Article

Kognitiv Pulse

Customer Behaviour

Data Science

Top takeaways from the Loyalty Summit CXM conference in Zurich.

A LOT was covered in two days, but these are the stories we believe are most worth sharing...

Article

CPG

Loyalty program design

4 ways CPG brands can build winning relationships with customers

It’s no secret that Consumer Packaged Goods (CPG) companies without significant direct-to-consumer (DTC)...

Article

Loyalty program design

5 loyalty program KPIs that push performance

Loyalty programs are a big investment. You need a strategy to ensure they generate ROI.

Article

Loyalty program design

Generational loyalty – from boomers to Gen Z

Customers join loyalty programs to save money, obtain rewards, earn status or even receive exclusive...

Article

Loyalty program design

Loyalty program strategy

Customer retention

Considering CRM & loyalty for acquiring & growing your customers

When marketers are considering their approach to building direct customer relationships, they often look at...

Article

Loyalty technology

Loyalty program design

Customer loyalty gamification

Gamification is a buzzword that keeps growing in popularity around customer engagement and brand loyalty...

Article

Loyalty program strategy

How big is your churn problem?

The definition of churn can vary enormously by industry and transaction frequency. Once you define your...

Article

Loyalty program strategy

Loyalty technology

Need a loyalty program reset? Learn how tiers can truly transform your member experience.

Today’s loyalty landscape is saturated with 'spend and get' programs. Take yours to the next level with tiers.

Article

Zero Party Data

Why zero-party data is the key to customer lifetime value

Marketing is hard. And, as someone who has spent much of their career building and launching brands...

Videos

We’re adding new content consistently so please check back soon for our next video.

Events

Event

Loyalty Technology

Pulse

Kognitiv at the Loyalty Summit CXM Conference in Zurich, Switzerland, March 15-17, 2023

After a very long pandemic filled with virtual events, we’re thrilled to not only attend but also sponsor...

Press Releases

Press Release

Leadership

Kognitiv welcomes Jon Ott as Chief Revenue Officer

Jon is passionate about the impact data can have on the ROI of customer-centric companies.

View Press Release

Press Release

Customer Segmentation

Analytics

Reporting

Kognitiv launches powerful new AI-driven Kognitiv Pulse

Kognitiv is excited to officially launch our new AI-driven predictive customer insights...

View Press Release

Press Release

Management

Kognitiv Corporation appoints Tim Sullivan as Chief Executive Officer

Kognitiv is pleased to announce the appointment of Tim Sullivan as Chief Executive Officer...

View Press Release

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