Articles

Navigating the Martech Maze: Is Your Martech Stack Your Friend or a Financial Burden?
With 11,000+ martech solutions, how do you know which technology to invest in?
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5 Ways Marketers Should Use AI by AI
We asked ChatGPT, "What are the top five ways marketers should be using AI." The results are unsurprising.
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To Engage or Not to Engage: The Attribution Conundrum
Are your marketing efforts driving purchases, or did those customers already intend to buy?
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Getting in tune with customers: strategies for financial institutions to reduce risk by embracing customer-centricity
Explore 3 strategies to help financial institutions hit the right notes with a customer-centric approach.
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New Year, New You, Same Goals: Hit the Ground Running with Our 2024 Loyalty Predictions
Here are the top three B2C trends you can expect to see in 2024 for deeper customer relationships.
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’Tis the season of gifts: Unwrap strategies to grow customer loyalty this holiday season
Strategies to help brands make the most out of this season and turn one-time buyers into loyal patrons.
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Winning in the digital age: 5 reasons to shift to outcome-based marketing
What, why and how of outcome-based marketing.
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Kognitiv named among ‘notable vendors’ in The Loyalty Services Providers Landscape, Q3 2023 report
Kognitiv is proud to have been named among the ‘notable vendors’ by Forrester Research in The Loyalty Servi...
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The three Cs of marketing well when budgets are down
Key takeaways from the 2023 Gartner CMO Spend and Strategy Survey.
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Make better decisions by making friends with machine learning.
Do not ask, "Am I making the right decision?" but rather, "Am I making the decision intelligently?"
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Why culture is the key to driving digital success.
70% of digital transformations fail. Read our Chief Data Officer's advice on how to succeed.
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Advanced analytics for marketers. What to use when and why.
To help marketers understand what analytics they should apply when, here's a quick guide.
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How to tackle boredom and frustration in your CX
As marketers, we obsess over delivering a customer experience that delights, but are we missing a trick?
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Kognitiv named Notable Vendor in Forrester's Loyalty Technology Solutions Landscape, Q4 2022 report.
See who's who in the loyalty technology solutions market
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Why it’s so hard to get personalization right.
The sheer volume of customer data marketers has access to can feel overwhelming...
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Post-pandemic, do you know what your customers' new normal is?
The pandemic prompted a seismic shift in customer behavior. Is your customer engagement strategy up-to-date?
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Top takeaways from the Loyalty Summit CXM conference in Zurich.
A LOT was covered in two days, but these are the stories we believe are most worth sharing...
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4 ways CPG brands can build winning relationships with customers
It’s no secret that Consumer Packaged Goods (CPG) companies without significant direct-to-consumer (DTC)...
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5 loyalty program KPIs that push performance
Loyalty programs are a big investment. You need a strategy to ensure they generate ROI.
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Generational loyalty – from boomers to Gen Z
Customers join loyalty programs to save money, obtain rewards, earn status or even receive exclusive...
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Considering CRM & loyalty for acquiring & growing your customers
When marketers are considering their approach to building direct customer relationships, they often look at...
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Customer loyalty gamification
Gamification is a buzzword that keeps growing in popularity around customer engagement and brand loyalty...
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How big is your churn problem?
The definition of churn can vary enormously by industry and transaction frequency. Once you define your...
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Need a loyalty program reset? Learn how tiers can truly transform your member experience.
Today’s loyalty landscape is saturated with 'spend and get' programs. Take yours to the next level with tiers.
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Why zero-party data is the key to customer lifetime value
Marketing is hard. And, as someone who has spent much of their career building and launching brands...
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Videos

Outcome-based marketing: customer engagement in the age of AI
How AI is redefining the way brands build customer loyalty.
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Events

Kognitiv at the Loyalty Summit CXM Conference in Zurich, Switzerland, March 15-17, 2023
After a very long pandemic filled with virtual events, we’re thrilled to not only attend but also sponsor...
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Press releases

Kognitiv Earns Top Spot Among the Most Innovative Companies in Marketing Technology Globally
Kognitiv ranks no. 10 globally for its innovation in AI-native predictive customer insights and activation
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Kognitiv Launches AI-Native Kognitiv Ignite: Revolutionary Outcome-Based Customer Engagement Solution
We are excited to introduce Kognitiv Ignite - the first AI-native outcome-based personalization software
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Kognitiv Recognized in 2023 TMW 100 List of Most Innovative Companies in Marketing Technology
Kognitiv is recognized as one of the most innovative martech companies, earning a spot on the TMW 100 List .
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Kognitiv Announces Sale of Hospitality Technology Business to Valsoft Corp.
This move streamlines Kognitiv’s operations and allows us to focus on our product roadmap.
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Kognitiv Joins Braze Alloys Partner Program
Customers can now leverage both platforms for data-driven decisions made in real time.
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Kognitiv welcomes Jon Ott as Chief Revenue Officer 
Jon is passionate about the impact data can have on the ROI of customer-centric companies.
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Kognitiv launches powerful new AI-driven Kognitiv Pulse
Kognitiv is excited to officially launch our new AI-driven predictive customer insights...
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Kognitiv Corporation appoints Tim Sullivan as Chief Executive Officer
Kognitiv is pleased to announce the appointment of Tim Sullivan as Chief Executive Officer...
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