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Kognitiv

September 27, 2023

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3 min

Press Release

Kognitiv Ignite

Kognitiv Launches AI-Native Kognitiv Ignite: Revolutionary Outcome-Based Customer Engagement Solution

We are excited to introduce Kognitiv Ignite - the first AI-native outcome-based personalization software

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Articles

Article

Loyalty trends

New Year, New You, Same Goals: Hit the Ground Running with Our 2024 Loyalty Predictions

Here are the top three B2C trends you can expect to see in 2024 for deeper customer relationships.

Article

Holiday marketing

’Tis the season of gifts: Unwrap strategies to grow customer loyalty this holiday season

Strategies to help brands make the most out of this season and turn one-time buyers into loyal patrons.

Article

Kognitiv Ignite

Winning in the digital age: 5 reasons to shift to outcome-based marketing

What, why and how of outcome-based marketing.

Article

Forrester Research

Kognitiv named among ‘notable vendors’ in The Loyalty Services Providers Landscape, Q3 2023 report

Kognitiv is proud to have been named among the ‘notable vendors’ by Forrester Research in The Loyalty Servi...

Article

Marketing

Leadership

Gartner

The three Cs of marketing well when budgets are down

Key takeaways from the 2023 Gartner CMO Spend and Strategy Survey.

Article

AI/ML

Decision making

Make better decisions by making friends with machine learning.

Do not ask, "Am I making the right decision?" but rather, "Am I making the decision intelligently?"

Article

Data Science

Innovation

Why culture is the key to driving digital success.

70% of digital transformations fail. Read our Chief Data Officer's advice on how to succeed.

Article

Article

AI/ML

Data Anayltics

Advanced analytics for marketers. What to use when and why.

To help marketers understand what analytics they should apply when, here's a quick guide.

Article

Customer retention

How to tackle boredom and frustration in your CX

As marketers, we obsess over delivering a customer experience that delights, but are we missing a trick?

Article

Forrester Research

Kognitiv named Notable Vendor in Forrester's Loyalty Technology Solutions Landscape, Q4 2022 report.

See who's who in the loyalty technology solutions market

Article

Customer behaviour

Why it’s so hard to get personalization right.

The sheer volume of customer data marketers has access to can feel overwhelming...

Article

Campaign planning

SmartJourney

Post-pandemic, do you know what your customers' new normal is?

The pandemic prompted a seismic shift in customer behavior. Is your customer engagement strategy up-to-date?

Article

Kognitiv Pulse

Customer Behaviour

Data Science

Top takeaways from the Loyalty Summit CXM conference in Zurich.

A LOT was covered in two days, but these are the stories we believe are most worth sharing...

Article

CPG

Loyalty program design

4 ways CPG brands can build winning relationships with customers

It’s no secret that Consumer Packaged Goods (CPG) companies without significant direct-to-consumer (DTC)...

Article

Loyalty program design

5 loyalty program KPIs that push performance

Loyalty programs are a big investment. You need a strategy to ensure they generate ROI.

Article

Loyalty program design

Generational loyalty – from boomers to Gen Z

Customers join loyalty programs to save money, obtain rewards, earn status or even receive exclusive...

Article

Loyalty program design

Loyalty program strategy

Customer retention

Considering CRM & loyalty for acquiring & growing your customers

When marketers are considering their approach to building direct customer relationships, they often look at...

Article

Loyalty technology

Loyalty program design

Customer loyalty gamification

Gamification is a buzzword that keeps growing in popularity around customer engagement and brand loyalty...

Article

Loyalty program strategy

How big is your churn problem?

The definition of churn can vary enormously by industry and transaction frequency. Once you define your...

Article

Loyalty program strategy

Loyalty technology

Need a loyalty program reset? Learn how tiers can truly transform your member experience.

Today’s loyalty landscape is saturated with 'spend and get' programs. Take yours to the next level with tiers.

Article

Zero Party Data

Why zero-party data is the key to customer lifetime value

Marketing is hard. And, as someone who has spent much of their career building and launching brands...

Videos

We’re adding new content consistently so please check back soon for more content.

Events

Event

Loyalty Technology

Pulse

Kognitiv at the Loyalty Summit CXM Conference in Zurich, Switzerland, March 15-17, 2023

After a very long pandemic filled with virtual events, we’re thrilled to not only attend but also sponsor...

Press releases

Press Release

Awards

Kognitiv Ranked One of TMW 100’s Top 25 Most Innovative Companies in Marketing Technology

Kognitiv ranks no. 11 globally for its innovation in AI-native predictive customer insights and activation

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Press Release

Kognitiv Ignite

Kognitiv Launches AI-Native Kognitiv Ignite: Revolutionary Outcome-Based Customer Engagement Solution

We are excited to introduce Kognitiv Ignite - the first AI-native outcome-based personalization software

Read Press Release

Press Release

Kognitiv Pulse

Kognitiv Recognized in 2023 TMW 100 List of Most Innovative Companies in Marketing Technology

Kognitiv is recognized as one of the most innovative martech companies, earning a spot on the TMW 100 List .

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Press Release

Travel Technology

Kognitiv Announces Sale of Hospitality Technology Business to Valsoft Corp.

This move streamlines Kognitiv’s operations and allows us to focus on our product roadmap.

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Press Release

Technology Partner

Kognitiv Joins Braze Alloys Partner Program

Customers can now leverage both platforms for data-driven decisions made in real time.

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Press Release

Leadership

Kognitiv welcomes Jon Ott as Chief Revenue Officer

Jon is passionate about the impact data can have on the ROI of customer-centric companies.

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Press Release

Customer Segmentation

Analytics

Reporting

Kognitiv launches powerful new AI-driven Kognitiv Pulse

Kognitiv is excited to officially launch our new AI-driven predictive customer insights...

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Press Release

Management

Kognitiv Corporation appoints Tim Sullivan as Chief Executive Officer

Kognitiv is pleased to announce the appointment of Tim Sullivan as Chief Executive Officer...

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