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Corporate Marketing Team
March 6, 2023
-
2 mins
Event
Loyalty Technology
Pulse
Kognitiv at the Loyalty Summit CXM Conference in Zurich, Switzerland, March 15-17, 2023
After a very long pandemic filled with virtual events, we’re thrilled to not only attend but also sponsor...
View Event
Communications Team
March 28, 2023
-
2 mins
Press Release
Customer Segmentation
Analytics
Reporting
Kognitiv launches powerful new AI-driven Kognitiv Pulse
Kognitiv is excited to officially launch our new AI-driven predictive customer insights...
View Press Release
Articles
Article
Customer behaviour
Why it’s so hard to get personalization right.
The sheer volume of customer data marketers has access to can feel overwhelming...
Read Article
Article
Campaign planning
SmartJourney
Post-pandemic, do you know what your customers' new normal is?
The pandemic prompted a seismic shift in customer behaviour. Is your customer engagement strategy up-to-date?
Read Article
Article
Kognitiv Pulse
Customer Behaviour
Data Science
Top takeaways from the Loyalty Summit CXM conference in Zurich.
A LOT was covered in two days, but these are the stories we believe are most worth sharing...
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Article
CPG
Loyalty program design
4 ways CPG brands can build winning relationships with customers
It’s no secret that Consumer Packaged Goods (CPG) companies without significant direct-to-consumer (DTC)...
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Article
Loyalty program design
5 loyalty program KPIs that push performance
Loyalty programs are a big investment. You need a strategy to ensure they generate ROI.
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Article
Loyalty program design
Generational loyalty – from boomers to Gen Z
Customers join loyalty programs to save money, obtain rewards, earn status or even receive exclusive...
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Article
Loyalty program design
Loyalty program strategy
Customer retention
Considering CRM & loyalty for acquiring & growing your customers
When marketers are considering their approach to building direct customer relationships, they often look at...
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Article
Loyalty technology
Loyalty program design
Customer loyalty gamification
Gamification is a buzzword that keeps growing in popularity around customer engagement and brand loyalty...
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Article
Loyalty program strategy
How big is your churn problem?
The definition of churn can vary enormously by industry and transaction frequency. Once you define your...
Read Article
Article
Loyalty program strategy
Loyalty technology
Need a loyalty program reset? Learn how tiers can truly transform your member experience.
Today’s loyalty landscape is saturated with 'spend and get' programs. Take yours to the next level with tiers.
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Article
Zero Party Data
Why zero-party data is the key to customer lifetime value
Marketing is hard. And, as someone who has spent much of their career building and launching brands...
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Videos
We’re adding new content consistently so please check back soon for our next video.
Events
Event
Loyalty Technology
Pulse
Kognitiv at the Loyalty Summit CXM Conference in Zurich, Switzerland, March 15-17, 2023
After a very long pandemic filled with virtual events, we’re thrilled to not only attend but also sponsor...
View Event
Press Releases
Press Release
Leadership
Kognitiv welcomes Jon Ott as Chief Revenue Officer
Jon is passionate about the impact data can have on the ROI of customer-centric companies.
View Press Release
Press Release
Customer Segmentation
Analytics
Reporting
Kognitiv launches powerful new AI-driven Kognitiv Pulse
Kognitiv is excited to officially launch our new AI-driven predictive customer insights...
View Press Release
Press Release
Management
Kognitiv Corporation appoints Tim Sullivan as Chief Executive Officer
Kognitiv is pleased to announce the appointment of Tim Sullivan as Chief Executive Officer...
View Press Release
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