Dive into Retail Global Loyalty Insights, 2023
Sep 6, 2023 - 10 mins
Customers aren’t inherently loyal
According to Kognitiv’s Global Loyalty Insights, only 31% of customers prefer to buy from the same retailer, meaning most of the customers shop around and are not loyal to a brand. The need for retailers to preserve margins is at odds with the needs of cost-conscious consumers making it harder than ever to build and retain meaningful customer relationships.

From this report, learn key insights on:

  • What is most important to retail customer when making a purchase decision
  • What will cause a customer to stop shopping with a brand and how to bring them back
  • What loyalty program benefits are most valued and more
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