Retail Global Loyalty Insights 2023

Overview

This research report from Kognitiv provides critical insights into customer loyalty behavior in the retail sector, revealing key findings about customer preferences, shopping behaviors, and loyalty program effectiveness.

Key Finding: Customers Aren't Inherently Loyal

According to Kognitiv's Global Loyalty Insights, only 31% of customers prefer to buy from the same retailer. This means that the majority of customers shop around and are not loyal to a brand.

The need for retailers to preserve margins is at odds with the needs of cost-conscious consumers, making it harder than ever to build and retain meaningful customer relationships.

What This Report Covers

This research report provides key insights on:

Purchase Decision Factors: What is most important to retail customers when making a purchase decision
Customer Churn and Recovery: What will cause a customer to stop shopping with a brand and how to bring them back
Loyalty Program Benefits: What loyalty program benefits are most valued and more

About Kognitiv

Kognitiv Corporation provides AI-powered loyalty and customer engagement solutions for retailers and brands.

Products and Services

Kognitiv offers the following products:

Kognitiv Pulse: AI/ML-powered insights and activation to maximize customer lifetime value
Kognitiv Inspire: Quick-to-deploy, scalable loyalty system with 200+ connectors for easy omni-channel activation
Kognitiv Ignite: AI-native data activation for 1:1 personalization at scale across owned channels
Kognitiv Amplify: Outcome-based AI/ML optimization for paid display, video, social and programmatic (described as "Your AI autopilot for paid media")
Kognitiv Marketplaces: Diverse partner benefits that give customers more choice and experiences they love

Additional Resources

Kognitiv provides various resources including:

The Ultimate Loyalty 101 Guide: Comprehensive guide to loyalty programs
20 Loyalty KPIs that Drive Performance: Guide to key performance indicators for loyalty programs
Loyalty Program ROI Calculator Worksheet: Tool for calculating loyalty program return on investment
Articles, case studies, videos, and news
AI Glossary for learning about AI terminology

Contact Information

Email: [email protected]

LinkedIn: Kognitiv Corporation LinkedIn

How to Access the Research

To get your copy of the Retail Global Loyalty Insights 2023 research report, contact Kognitiv through their website or email.