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Articles

Article

Advertising

Cookieless future is no longer cookieless?

In a surprising move, Google has announced that it will not be deprecating cookies in Chrome.

Article

Loyalty

Is it time to reinvent your loyalty program?

Keep your loyalty program relevant and effective by evolving with changing customer needs, business priorities

Article

AI/ML

Top ways to use AI across owned & paid channels

With advancements in AI, how can brands maximize their investments in owned and paid media?

Article

AI/ML

Optimizing for outcomes: why marketers should choose AI-native technology

Most of the martech tools are AI-augmented and not AI-native. What do we mean by that and why does it matter?

Article

customer relationships

personalization

Elevating the customer relationship: The three digital marketing trends to adopt now

Discover the three digital marketing trends to promote customer relationships that are here to stay.

Article

Outcome-based marketing

AI/ML

Outcome-based marketing: from inputs to AI-driven outcomes

Brands that switch to AI-native outcome-based martech are experiencing a 5x campaign ROI.

Insights

Insights

Loyalty

Dive into QSR Global Loyalty Insights, 2023

With spend consciousness rising, QSRs need to find new ways to drive customers to order and earn their loyalty

Insights

Loyalty

Dive into Financial Institution Global Loyalty Insights, 2023

According to Kognitiv’s Global Loyalty Insights, only 34% of customers use the same card for all purchases

Insights

Loyalty

Dive into Retail Global Loyalty Insights, 2023

According to Kognitiv’s Global Loyalty Insights, only 31% of customers prefer to buy from the same retailer

Insights

Loyalty

Explore 20 Loyalty KPIs that Drive Performance

Discover 20 loyalty metrics to prove the ROI and value of your loyalty strategies.

Insights

Loyalty

Dive into Hotel Global Loyalty Insights, 2023

What will cause hotel customers to stop staying with a hotel and what would help retain them

Case studies

We’re adding new content consistently so please check back soon.

Videos

loyalty

loyalty program

Webinar: Hallmark's Digital Transformation

Discover more about Hallmark's evolution from brick and mortar to the digital age.

Outcome-based marketing

AI/ML

Outcome-based Marketing: How AI is Redefining Success

Learn more about outcome-based marketing and how AI is revolutionizing the marketing industry.

Loyalty

Outcome-based marketing

Outcome-based Marketing: Customer Engagement in the Age of AI

How AI is redefining the way brands build customer loyalty.

News

Press Release

Kognitiv Amplify

Kognitiv Launches AI-Native, Outcome-Based Kognitiv Amplify

Introducing AI-native targeting and optimization for paid media channels

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Press Release

Awards

Kognitiv Earns Top Spot Among the Most Innovative Companies in Marketing Technology Globally

Kognitiv ranks no. 10 globally for its innovation in AI-native predictive customer insights and activation

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Press Release

Kognitiv Ignite

Kognitiv Launches AI-Native Kognitiv Ignite: Revolutionary Outcome-Based Customer Engagement Solution

We are excited to introduce Kognitiv Ignite - the first AI-native outcome-based personalization software

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Press Release

Kognitiv Pulse

Kognitiv Recognized in 2023 TMW 100 List of Most Innovative Companies in Marketing Technology

Kognitiv is recognized as one of the most innovative martech companies, earning a spot on the TMW 100 List .

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Press Release

Travel Technology

Kognitiv Announces Sale of Hospitality Technology Business to Valsoft Corp.

This move streamlines Kognitiv’s operations and allows us to focus on our product roadmap.

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Press Release

Technology Partner

Kognitiv Joins Braze Alloys Partner Program

Customers can now leverage both platforms for data-driven decisions made in real time.

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