Articles

Optimizing for outcomes: why marketers should choose AI-native technology
Most of the martech tools are AI-augmented and not AI-native. What do we mean by that and why does it matter?
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Elevating the customer relationship: The three digital marketing trends to adopt now
Discover the three digital marketing trends to promote customer relationships that are here to stay.
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Outcome-based marketing: from inputs to AI-driven outcomes
Brands that switch to AI-native outcome-based martech are experiencing a 5x campaign ROI.
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How to set and execute against your marketing strategy in 2024
Follow this 4-step approach to create a success statement for an effective marketing strategy
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Marketing Attribution: Why It's the Thorn in Every Marketer's Side
From overlooking cross-channel interactions to last-click biases, don’t fall for these attribution pitfalls.
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Customers demand relevancy: 5 steps to get to know your customers at an individual level
Read the 5 reasons why customer-level modeling is not just important but critical to your business.
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Insights

Explore 20 Loyalty KPIs that Drive Performance
Discover 20 loyalty metrics to prove the ROI and value of your loyalty strategies.
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Dive into Retail Global Loyalty Insights, 2023
According to Kognitiv’s Global Loyalty Insights, only 31% of customers prefer to buy from the same retailer
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Dive into QSR Global Loyalty Insights, 2023
With spend consciousness rising, QSRs need to find new ways to drive customers to order and earn their loyalty
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Dive into Financial Institution Global Loyalty Insights, 2023
According to Kognitiv’s Global Loyalty Insights, only 34% of customers use the same card for all purchases
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Dive into Hotel Global Loyalty Insights, 2023
What will cause hotel customers to stop staying with a hotel and what would help retain them
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Case studies

We’re adding new content consistently so please check back soon.

Videos

Webinar: Hallmark's Digital Transformation
Discover more about Hallmark's evolution from brick and mortar to the digital age
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Outcome-based Marketing: How AI is Redefining Success
Learn more about outcome-based marketing and how AI is revolutionizing the marketing industry.
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Outcome-based Marketing: Customer Engagement in the Age of AI
How AI is redefining the way brands build customer loyalty.
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News

Kognitiv Launches AI-Native, Outcome-Based Kognitiv Amplify
Introducing AI-native targeting and optimization for paid media channels
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Kognitiv Earns Top Spot Among the Most Innovative Companies in Marketing Technology Globally
Kognitiv ranks no. 10 globally for its innovation in AI-native predictive customer insights and activation
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Kognitiv Launches AI-Native Kognitiv Ignite: Revolutionary Outcome-Based Customer Engagement Solution
We are excited to introduce Kognitiv Ignite - the first AI-native outcome-based personalization software
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Kognitiv Recognized in 2023 TMW 100 List of Most Innovative Companies in Marketing Technology
Kognitiv is recognized as one of the most innovative martech companies, earning a spot on the TMW 100 List .
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Kognitiv Announces Sale of Hospitality Technology Business to Valsoft Corp.
This move streamlines Kognitiv’s operations and allows us to focus on our product roadmap.
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Kognitiv Joins Braze Alloys Partner Program
Customers can now leverage both platforms for data-driven decisions made in real time.
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