Loyalty has long been a cornerstone of customer strategy for brands in Singapore. Consumers in Singapore increasingly prefer loyalty programs offering non-expiring points and cashback incentives, this trend reflects the growing demand for long-term value and convenience. Moreover, Singapore's loyalty programs market is experiencing steady growth and is set to reach $792.9 Million by 2029.
In this landscape, several companies stand out for their ability to drive repeat purchases, build emotional loyalty, utilize data intelligence, and unify the customer experience across channels. This article explores five of the best loyalty program companies in Singapore, each bringing unique capabilities to help brands thrive in one of Asia’s most advanced consumer markets.
1. Capillary
A leader in AI-powered loyalty and customer engagement, Capillary Technologies has built a strong presence in Singapore and across Southeast Asia. Known for its modular, enterprise-grade platform, Capillary’s Loyalty Program Software enables brands to run highly personalized, omnichannel loyalty programs that adapt in real time to customer behavior.
Capillary’s strength lies in combining loyalty strategy with deep analytics, helping brands strategically drive measurable ROI from their programs. With clients across South East Asia, in a variety of industries such as fashion, retail, hospitality, C-stores, automotives, and airlines. Capillary’s clientele includes major names like Asics, Abbott, Shell, Jotun, Masan Group, Suntec City, and Domino's.
The platform supports advanced use cases such as dynamic rewards, gamification, and tier-based segmentation. Its ability to integrate seamlessly across offline and online touchpoints makes it a go-to partner for brands looking to modernize their loyalty approach in Singapore.
2. Kognitiv
Kognitiv stands apart in the Singapore loyalty landscape with its collaborative commerce model—an approach that empowers brands to unlock greater value by exchanging assets, audiences, and offers across a trusted network of partners. Rather than operating in silos, Kognitiv clients can build loyalty ecosystems that deliver richer rewards and more meaningful experiences to their customers.
What makes Kognitiv especially compelling is its ability to combine personalization, data intelligence, and cross-brand engagement within a secure and scalable framework. From travel and hospitality to retail and financial services, Kognitiv helps enterprises elevate their loyalty programs from transactional to transformational. For Singapore-based brands seeking to innovate beyond traditional loyalty, Kognitiv offers a future-ready alternative that prioritizes customer relevance, strategic collaboration, and long-term value creation.
A standout example is the Yuu Rewards Club, one of Singapore’s largest coalition loyalty programs. Powered by Kognitiv, Yuu unites leading brands like Dairy Farm, BreadTalk, and Singtel into a single platform where customers can earn and redeem points seamlessly across everyday purchases. The program exemplifies Kognitiv’s strength in building connected loyalty ecosystems that deliver value at both individual and partner levels, offering convenience for consumers and collaborative growth for participating brands.
3. LoyaltyLion
LoyaltyLion is a loyalty platform purpose-built for e-commerce brands, offering a robust suite of tools that turn one-time shoppers into repeat customers. With a strong foothold among DTC and Shopify merchants in Singapore, it enables brands to launch fast, scalable programs that reward not just purchases, but also engagement actions like reviews, referrals, and social follows.
The platform’s flexibility and ease of use make it especially attractive to fast-growing brands. LoyaltyLion stands out with features such as on-site notifications, personalized reward emails, and real-time loyalty tiers that enhance the online shopping experience. For digital-first retailers in Singapore, it delivers a powerful blend of simplicity, automation, and customer insight that drives measurable loyalty outcomes.
4. Perx Technologies
Perx Technologies brings a gamified, mobile-first approach to loyalty that resonates strongly with today’s digitally native consumers. Headquartered in Singapore, Perx has been instrumental in helping brands across financial services, telecom, and retail drive higher customer engagement through dynamic, in-app experiences.
What sets Perx apart is its ability to integrate loyalty into everyday digital interactions—rewards are triggered by real-time actions, personalized journeys, and behavioral nudges. The platform’s strength lies in creating habit-forming engagement loops, blending loyalty with lifestyle. For brands in Singapore seeking to engage customers beyond transactions and into daily digital touchpoints, Perx offers a bold, experience-led alternative.
5. Comarch
Comarch is a global loyalty technology provider known for delivering highly customizable, enterprise-scale solutions. With a growing presence in Singapore, Comarch supports large brands across industries such as aviation, retail, and telecom by enabling them to design complex loyalty ecosystems tailored to their business goals.
What distinguishes Comarch is its flexibility, allowing brands to configure multi-level reward structures, integrate real-time data streams, and manage both B2C and B2B loyalty programs from a single platform. Its strong focus on omnichannel loyalty and seamless integration with existing tech stacks makes it a top choice for brands in Singapore seeking depth, control, and global best practices in loyalty program design.
Conclusion
Loyalty remains a critical lever for brands in Singapore to drive sustained customer engagement and long-term value. The five companies highlighted here offer distinct strengths—ranging from mobile-first innovation to enterprise-grade configurability—each addressing specific business needs and customer expectations.
For brands ready to go beyond traditional points and rewards, Kognitiv offers a differentiated approach through collaborative commerce. By enabling strategic partnerships and unlocking shared value across ecosystems, Kognitiv helps businesses create loyalty programs that are not only personalized but also future-ready. In a market as dynamic as Singapore, that edge can make all the difference.