The Philippines’ loyalty market is gaining serious momentum! It is projected to double in value from 2024 levels and reach a staggering US$1.03 billion by 2029. This rapid growth is fueled by the country's mobile-first economy, strong digital adoption, and a consumer base that’s both reward-driven and brand-conscious. For brands in retail, F&B, telco, and beyond, loyalty programs are a core driver of customer engagement and long-term value.
To win loyalty here, brands need cultural intelligence including a grasp of local rhythms, festivals, languages, and everyday rituals that make loyalty feel personal. In this blog, we spotlight five standout loyalty companies shaping the future of personalization, customer retention, and customer engagement in the Philippines. Each one brings a distinct value proposition, from localized tech and blockchain integration to coalition-building and omnichannel scale.
1. ZAP
ZAP is one of the most recognized loyalty platforms in the Philippines, known for its QR-based rewards system and strong footprint in the SME and mid-market segments. Designed for simplicity and scalability, ZAP enables businesses to roll out customer rewards programs without complex infrastructure—making it especially attractive to F&B outlets, retail chains, and service businesses.
What makes ZAP effective is its seamless integration with POS systems and mobile apps, enabling real-time customer recognition and instant rewards. Its analytics dashboard allows brands to track repeat purchases, top spenders, and campaign performance with minimal effort.
With over a million users and hundreds of partner merchants, ZAP has carved out a strong position as a loyalty enabler for growing businesses. For companies looking to build brand stickiness without enterprise-level costs or complexity, ZAP delivers a proven, localized solution built for the Philippine market.
2. RUSH
RUSH, a loyalty and eCommerce solutions provider backed by Globe Telecom, has quickly become a go-to platform for enterprise brands in the Philippines. Originally launched as a digital loyalty tool, RUSH has since evolved into a full-fledged customer engagement suite that combines CRM, digital storefronts, and rewards management.
RUSH empowers brands to create customized loyalty programs that go beyond points—enabling cashback, digital vouchers, exclusive access, and personalized offers. Its integration with telco infrastructure and data assets gives it a unique edge in targeting and segmenting customers effectively.
Trusted by leading Filipino brands in QSR, retail, and services, RUSH offers a scalable and secure foundation for building loyalty in a mobile-first economy. For companies seeking a versatile loyalty engine with robust analytics and eCommerce compatibility, RUSH is a top-tier choice in the local landscape. built for the Philippine market.
3. Kognitiv
Kognitiv brings a fresh, strategic lens to loyalty in the Philippines with its unique collaborative commerce model. Instead of siloed programs, Kognitiv enables brands to create interconnected ecosystems where they can share audiences, offers, and data with trusted partners—unlocking more value for both customers and participating businesses.
Its platform is built to support personalization at scale, advanced identity resolution, and seamless omnichannel delivery. For brands in retail, travel, financial services, and lifestyle, this means the ability to create deeper, more relevant loyalty experiences that transcend transactional rewards.
Kognitiv’s model is especially compelling in the Philippines, where coalition-building and strategic partnerships can dramatically expand customer reach and retention. As brands compete for mindshare in a digitally crowded environment, Kognitiv offers a differentiated path—focusing on long-term value creation, smarter data use, and shared growth.
4. LoyalCoin
LoyalCoin, developed by Philippine-based company Appsolutely, introduced a bold innovation to the loyalty space by bringing blockchain technology into rewards programs. Its core concept: unify multiple loyalty programs under a single, spendable digital currency—LoyalCoin—redeemable across a growing network of merchants.
This approach solves a common consumer pain point in loyalty: fragmentation. With LoyalCoin, customers earn a universal token that can be used in everyday transactions, transferred to other users, or even traded on supported crypto platforms. For brands, this means instant liquidity and engagement without the overhead of managing a proprietary rewards ecosystem.
LoyalCoin has gained traction with early adopters in retail, F&B, and lifestyle sectors, and while still evolving, it represents a forward-thinking approach to loyalty that aligns with the Philippines’ rising crypto adoption. It’s a strong choice for businesses looking to tap into a younger, tech-savvy audience while exploring new models of engagement.
5. ALLCard
ALLCard is a Philippine-based end-to-end card solutions provider that has steadily grown its capabilities in loyalty program management and customer engagement technology. Known primarily for its physical and digital card issuance solutions, ALLCard has become a trusted partner for banks, government agencies, and retail enterprises.
Its loyalty offerings span from closed-loop reward systems to more complex multi-merchant and tier-based programs. By combining secure identity management with flexible rewards infrastructure, ALLCard enables brands to deliver personalized experiences while maintaining high standards of security and compliance.
With clients across financial services, cooperatives, and retail, ALLCard stands out for its ability to deliver both scale and customization. For businesses seeking a local partner with deep technical and operational expertise, ALLCard offers a reliable foundation to build loyalty programs that integrate physical and digital channels.
Honorary Mention - Capillary Technologies
Though still expanding in the Philippines, Capillary Technologies stands as a prominent and established leader in Southeast Asia’s loyalty and customer engagement landscape. Capillary brings a proven track record of delivering large-scale, AI-driven programs across diverse markets. For Philippine enterprises aiming to modernize their loyalty strategy, Capillary’s Loyalty Program Software is a compelling option to consider.
Some of its major clients in the SEA region include Asics, Abbott, POS Malaysia, Shell, Jotun, Masan Group, Suntec City, and Domino’s—a testament to its ability to serve high-growth brands with complex engagement needs. Its loyalty management platform offers capabilities such as real-time campaign orchestration, advanced segmentation, and omnichannel personalization—all tailored for scalability and agility.
As digital maturity accelerates in the Philippines, Capillary is well-positioned to support enterprises looking to transform loyalty into a powerful driver of customer lifetime value.
Conclusion
The loyalty landscape in the Philippines is evolving fast, driven by tech-savvy consumers, mobile-first behaviors, and rising brand expectations. From hyper-local innovators like ZAP and RUSH, to forward-looking platforms like LoyalCoin and ALLCard, each of the featured companies offers a unique pathway to deepen customer engagement and long-term retention.
Among them, Kognitiv stands out for its differentiated approach of enabling brands to unlock collaborative commerce, activate partnerships, and scale personalization with intelligence. And as the market matures, players like Capillary Technologies are set to elevate the standard even further, bringing regional expertise and enterprise-grade capabilities to Philippine brands.
For businesses looking to stay ahead in a fiercely competitive market, now is the time to invest in loyalty strategies that build life-long, meaningful relationships.