Customers aren’t inherently loyal
According to Kognitiv’s Global Loyalty Insights, only 31% of customers prefer to eat at the quick-service restaurant they dined at before, meaning most QSRs are missing out on revenue from each customer. With spend consciousness rising, QSRs need to find new ways to drive customers to order and earn their loyalty.
From this report, learn key insights on:
- What is most important to a customer when deciding where to eat
- What will cause a customer to stop dining with a brand and how to bring them back
- What loyalty program benefits are most valued and more
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