Dive into Financial Institution Global Loyalty Insights, 2023
Sep 6, 2023 - 10 mins
Customers aren’t inherently loyal
According to Kognitiv’s Global Loyalty Insights, only 34% of customers use the same card for all their purchases, meaning most financial institutions (FIs) are missing out on revenue from each customer. With increased banking options, a global pandemic, and inflation, financial institutions are looking to amplify their efforts to increase share of wallet and gain customer loyalty.

From this report, learn key insights on:

  • What is most important to a customer when deciding on where to bank
  • What will cause credit card holders to stop using the card and what would help retain them
  • What loyalty program benefits are most valued and more
Get your copy of the research