Press Release
Published: March 27, 2024
Reading Time: 3 minutes
Kognitiv announces the addition of Kognitiv Amplify to its innovative omnichannel and omniaudience SaaS platform. This transformative AI-native, outcome-based paid media optimization software has been designed to reshape and propel brands' acquisition and customer engagement strategies by delivering highly targeted cross-channel advertising at scale.
Kognitiv Amplify is an AI autopilot for paid media that brings outcome-based planning, execution, and optimization to paid media campaigns. The software is designed to drive relevancy and increase conversions through three core capabilities:
Kognitiv Amplify leverages zero and first-party data to incorporate paid media channels into the full customer lifecycle journey from acquisition to retention. The platform takes advantage of CRM data enriched with curated third-party sources to determine:
This approach enables marketers to consistently and efficiently achieve their goals by delivering highly relevant and engaging ad content to both new and existing customers.
Kognitiv Amplify's AI-native decisioning allows brands to combine their advertising data with zero and first-party data, as well as curated third-party sources, to deliver highly personalized ads to new and existing customers for a connected cross-channel experience. The system continually refines audience targeting based on real-time insights.
Kognitiv Amplify is powered by Kognitiv's proprietary AI engine, Kognition, which combines hundreds of AI/ML models including:
Kognition evaluates millions of attributes, predicts future customer behavior, and prescribes the perfect interaction for every customer to meet the brand's predefined business goals.
An integrated feedback loop tracks attribution and incrementality to ensure that customer engagement is optimized in real time. This continuous optimization drives relevance and maximizes return on investment (ROI).
According to Anthony Wintheiser, Chief Product Officer at Kognitiv:
"With Kognitiv Amplify, we've created a tool that will enable marketers to make better budgeting and planning decisions that will maximize their ROAS, while acquiring more and better customers at a lower CPA."
Key business outcomes include:
Tim Sullivan, Chief Executive Officer at Kognitiv, stated:
"At Kognitiv, helping brands build deeper relationships with their customers through intelligent, AI-powered solutions is at the heart of everything we do. With Kognitiv Amplify, we are pleased to be delivering intelligent omnichannel and omniaudience ad optimization to help brands achieve their marketing and business goals with certainty."
Kognitiv Amplify is part of Kognitiv's comprehensive omnichannel and omniaudience SaaS platform, which includes:
| Product | Description |
|---|---|
| Kognitiv Pulse | AI/ML-powered insights and activation to maximize customer lifetime value |
| Kognitiv Inspire | Quick-to-deploy, scalable loyalty system with 200+ connectors for easy omni-channel activation |
| Kognitiv Ignite | AI-native data activation for 1:1 personalization at scale across owned channels |
| Kognitiv Amplify | Outcome-based AI/ML optimization for paid display, video, social and programmatic |
| Kognitiv Marketplaces | Diverse partner benefits that give customers more choice and experiences they love |
Kognitiv Amplify supports paid media optimization across multiple channels:
Brands interested in learning more about Kognitiv Amplify can:
Kognitiv Corporation provides AI-powered solutions to help brands build deeper relationships with their customers through intelligent, omnichannel and omniaudience marketing optimization.
Email: [email protected]
Social Media: LinkedIn
Kognitiv offers various resources for marketers and loyalty professionals:
Copyright © 2023 Kognitiv Corporation. All rights reserved.