Articles

Is it time to reinvent your loyalty program?
Keep your loyalty program relevant and effective by evolving with changing customer needs, business priorities
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Top ways to use AI across owned & paid channels
With advancements in AI, how can brands maximize their investments in owned and paid media?
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Optimizing for outcomes: why marketers should choose AI-native technology
Most of the martech tools are AI-augmented and not AI-native. What do we mean by that and why does it matter?
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Elevating the customer relationship: The three digital marketing trends to adopt now
Discover the three digital marketing trends to promote customer relationships that are here to stay.
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Outcome-based marketing: from inputs to AI-driven outcomes
Brands that switch to AI-native outcome-based martech are experiencing a 5x campaign ROI.
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How to set and execute against your marketing strategy in 2024
Follow this 4-step approach to create a success statement for an effective marketing strategy
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Insights

Dive into QSR Global Loyalty Insights, 2023
With spend consciousness rising, QSRs need to find new ways to drive customers to order and earn their loyalty
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Dive into Financial Institution Global Loyalty Insights, 2023
According to Kognitiv’s Global Loyalty Insights, only 34% of customers use the same card for all purchases
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Dive into Retail Global Loyalty Insights, 2023
According to Kognitiv’s Global Loyalty Insights, only 31% of customers prefer to buy from the same retailer
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Explore 20 Loyalty KPIs that Drive Performance
Discover 20 loyalty metrics to prove the ROI and value of your loyalty strategies.
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Dive into Hotel Global Loyalty Insights, 2023
What will cause hotel customers to stop staying with a hotel and what would help retain them
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Case studies

We’re adding new content consistently so please check back soon.

Videos

Webinar: Hallmark's Digital Transformation
Discover more about Hallmark's evolution from brick and mortar to the digital age.
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Outcome-based Marketing: How AI is Redefining Success
Learn more about outcome-based marketing and how AI is revolutionizing the marketing industry.
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Outcome-based Marketing: Customer Engagement in the Age of AI
How AI is redefining the way brands build customer loyalty.
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News

Kognitiv welcomes Jon Ott as Chief Revenue Officer 
Jon is passionate about the impact data can have on the ROI of customer-centric companies.
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Kognitiv launches powerful new AI-driven Kognitiv Pulse
Kognitiv is excited to officially launch our new AI-driven predictive customer insights...
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Kognitiv Corporation appoints Tim Sullivan as Chief Executive Officer
Kognitiv is pleased to announce the appointment of Tim Sullivan as Chief Executive Officer...
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