Press Release | March 28, 2023 | 2 mins read
Categories: Customer Segmentation, Analytics, Reporting
Toronto, Ontario, Canada – March 28, 2023 – Kognitiv Corporation ("Kognitiv") is a technology company that delivers advanced loyalty management, data activation and partner collaboration solutions to enable data-driven personalization and optimization of the customer journey across its innovative, omni-channel SaaS platform.
Kognitiv is excited to officially launch a new AI-driven predictive customer insights and activation tool: Kognitiv Pulse. This solution monitors the health of your customer base, predicts future behaviour and identifies risks and opportunities while enabling you to act quickly on these insights.
Kognitiv Pulse is an AI-driven predictive customer insights and activation tool that provides:
Kognitiv Pulse is built on two proprietary technologies:
Kognitiv Pulse allows marketers to see, side-by-side, how loyalty and non-loyalty customers are performing across key KPIs, including:
The tool predicts which milestone customers are likely to be in next and prescribes what actions marketers should take next in order to keep customers engaged and growing in their relationship with the brand.
Kognitiv Pulse enables marketers to drive efficiencies by identifying – at an individual level – which customers to engage proactively and helps them focus on activities that grow their bottom line.
The product arms marketers with the metrics and reporting they need to:
Kognitiv Pulse was previewed through a live demo to a global audience of customer engagement and loyalty experts at the Loyalty Summit CXM conference in Zurich, Switzerland, on March 16, 2023.
The product was well-received by:
Kognitiv's global roster of clients includes leading brands:
"This tool is exciting because it allows you to see, side-by-side, how your loyalty and non-loyalty customers are performing across key KPIs, like purchase frequency and customer lifetime value. It then predicts which milestone they're likely to be in next and prescribes what actions you should take next in order to keep them engaged and growing in their relationship with your brand."
"We want to arm marketers with the metrics and reporting they need to not only make better decisions about how and when to engage their customers, but also to measure how those decisions are driving revenue growth. As an executive and former marketer, I know firsthand how valuable this product is to decision making, strategic planning and profitable revenue growth. I believe adding this revolutionary product to our arsenal will help propel Kognitiv to the levels of growth and profitability that I envisioned when I joined the firm."
Kognitiv Corporation is a technology company that delivers advanced loyalty management, data activation and partner collaboration solutions. The company enables data-driven personalization and optimization of the customer journey across its innovative, omni-channel SaaS platform.
Kognitiv offers a comprehensive suite of products:
AI/ML-powered insights and activation to maximize customer lifetime value. Understand your customers and get intelligent recommendations that are easy to action.
Quick-to-deploy, scalable loyalty system with 200+ connectors for easy omni-channel activation. The loyalty platform that binds brands and their customers more tightly together.
AI-native data activation for 1:1 personalization at scale across owned channels.
Outcome-based AI/ML optimization for paid display, video, social and programmatic. AI autopilot for paid media.
Diverse partner benefits that give your customers more choice and experiences they love.
For more information on Kognitiv and Kognitiv Pulse, please contact:
Lsan Tzadu Head of Global Communications, Kognitiv Email: [email protected]
Brendan Shaw SVP Commercial Advisory, Kognitiv Email: [email protected]
General Inquiries: Email: [email protected]
Full Press Release: Read full press release on Newswire
Learn More: Learn more about Kognitiv Pulse
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