Social Media & Marketing Holiday Calendar 2024 – Promo Dates with Hashtags and Campaign Ideas

13 min read
2024 wood blocks

Key Takeaways

As marketers, we're always on the lookout for any relevant opportunity to engage with our ideal customers!  

That’s why we’ve painstakingly put together this handy Social Media & Marketing Holiday Calendar that’s going to give you a comprehensive list of all major holidays, observances, events, and special days throughout 2024.

Included with the dates are the key themes for the month that will help you craft the perfect message so you can fire off an email, drop a social post, or run a promo campaign for your target customers.  

How to Use the Marketing Holiday Calendar for Maximum Effectiveness

Keep in mind that not every date will be relevant to your business, industry, and audience! Be sure you approach every date with respect, relevance, and authenticity. The last thing you want to do is offend your customers, come off as out-of-touch, or worse yet, corny (aka cringe!)

Also, recognize that your customers aren’t all the same! Knowing which customers to engage specifically and with which messages and offers is critical if you want to optimize your budget, build stronger customer relationships, and ultimately grow your revenue.

Check out our Holiday Gift Giving, Customer Engagement, and Personalization posts for more tips on how you can create more effective communications.


January is the month to emphasize fresh starts and new beginnings. Think about how your products and services can help bring about growth, transformation, and change in your customer's lives. Encourage them to reflect on the past year, set goals, and create a plan for achieving them (with your help!).

Get to Know Your Customer’s Day is the perfect day to engage with your most loyal customers! Admittedly, we're pretty obsessed with this one as Kognitiv’s entire mission revolves around helping our customers build loyalty and deepen relationships with their customers (click here to learn how we do it). Get to Know Your Customers Day is celebrated on the third Thursday of every quarter. In 2024, the first celebration is on January 18. The other dates are April 18, July 18, and October 17.

Other key themes include opportunities for cultural celebrations, equality-focused initiatives, and customer engagement.  

1st - New Year's Day #NewYearsDay

2nd – Science Fiction Day #ScienceFictionDay

4th – National Trivia Day #NationalTriviaDay

15th – Martin Luther King Jr. Day #MLKDay

18th – Get to Know Your Customers Day #GetToKnowYourCustomersDay

24th – National Compliment Day #NationalCompliementDay

26th - Australia Day #AustraliaDay


February is all about celebrating people! Black History Month and Valentine’s Day are a few of the many opportunities to show your customers’ appreciation and encourage celebration with the people in their lives.  

National Retro Day is a unique opportunity to build community by sharing memes about how things used to be done in your industry back in the day (and subtly how you’re making things WAY better now.)

Whole Month – Black History Month #BlackHistoryMonth

10th - Lunar New Year / Chinese New Year #LunarNewYear #ChineseNewYear

11th - Super Bowl #SBLV #SuperBowlSunday #SuperBowl

14th - Valentine's Day #ValentinesDay

17th - Random Act of Kindness Day #RandomActsOfKindnessDay

19th - Family Day #FamilyDay

19th - Presidents' Day #PresidentsDay

20th - Love Your Pet Day #LoveYourPetDay

27th - National Retro Day #NationalRetroDay


March is a great time to celebrate and promote the achievements of women with your customers. March also marks the start of spring, which is the perfect time for a seasonal campaign.  

Whole Month – Women’s History Month

1st - World Compliment Day #WorldComplimentDay / National Employee Appreciation Day #EmployeeAppreciationDay

3rd - World Wildlife Day #WorldWildlifeDay

8th - International Women's Day #BeBoldForChange

10th - Mother's Day (UK) #MothersDay

11th - Start of Ramadan #Ramadan

17th – St. Patrick’s Day #StPatricksDay

20th - World Storytelling Day / International Day of Happiness

29th – April 1st – Easter Weekend #Easter


April kicks off with April Fools Day, the ultimate day to bust out your funniest and wackiest ideas and show off a lighter side of your company. Earth Day and World Wildlife Day are great opportunities to showcase green initiatives and share how your company promotes sustainability.  

Get to Know Your Customer’s Day and Customer Appreciation Day can be combined into an entire week of customer love ripe with customer stories, Q&As, and exclusive offers!  

1st – April Fools #AprilFools

11th - Eid Al Fitr #EID

11th - National Pet Day #NationalPetDay

18th – Customer Appreciation Day #CustomerAppreciationDay / Get to Know Your Customer’s Day #GettoKnowYourCustomersDay

22nd - Earth Day #EarthDay

23rd - World Book Day #WorldBookDay

28th – National Superhero Day #SuperheroDay #NationalSuperheroDay


Mother’s Day is another fantastic opportunity to celebrate and highlight the stories of some of your special mom employees or customers.  

There is also an opportunity to promote authentic conversations with your customers and employees about mental health throughout the month.

Whole month – Mental health awareness month #MentalHealthAwarenessMonth

1st - International Workers Day #IntWorkersDay

4th - Star Wars Day #StarWarsDay, #MayThe4thBeWithYou

5th - Cinco de Mayo

7th - World Laughter Day

12th - Mother's Day

22nd - Victoria Day (Canada)

27th - Memorial Day


Pride Month and Juneteenth are opportunities to promote equity and inclusivity and to celebrate diversity. Social Media Day and National Selfie Day are easy opportunities for social engagement and user-generated content. There are also spots to promote some Dad love and personal wellness. Lastly, June is the start of the summer season and another opportunity for seasonal engagement.

Whole month – Pride Month #Pride #PrideMonth

5th - World Environment Day #WorldEnvironmentDay

10th – Global Wellness Day #GlobalWellnessDay

18th - Father's Day #FathersDay

19th - Juneteenth #Juneteenth

21st - National Selfie Day #NationalSelfieDay

30th - Social Media Day #SMDay


July gives you ample opportunities to run some national pride campaigns.  

Days like National Ice Cream Day and World Chocolate Day are the perfect excuse to shoot your best customers or prospects a gift card for a treat on you.

July also denotes another Get to Know Your Customers Day opportunity and it would be a perfect time to collect some super valuable zero-party data. Check out the article here to learn more about why collecting Zero-Party Data is a game-changer when it comes to maximizing customer revenue!

1st - Canada Day #CanadaDay

1st - International Joke Day #InternationalJokeDay

2nd – World UFO Day #WorldUFODay

4th - Independence Day #IndependenceDay

7th - World Chocolate Day #WorldChocolateDay

17th - World Emoji Day #WorldEmojiDay

18th - Get to Know Your Customer’s Day #GettoKnowYourCustomersDay

21st - National Ice Cream Day #NationalIceCreamDay

30th - International Friendship Day #DayOfFriendship


August gives you a few opportunities to inject some humor with National Lazy Day, National Relaxation Day, and National Tell a Joke Day!

If it is relevant, be sure to start your back-to-school messaging in late summer.  

End-of-summer sales are also a staple promo strategy leading right up to Labor Day in September.

Mid-August - Back to School Season

8th - International Cat Day #InternationalCatDay

10th - National Lazy Day #LazyDay

15th – National Relaxation Day #NationalRelaxationDay

16th – National Tell a Joke Day #NationalTellAJokeDay

19th – World Humanitarian Day #WorldHumanitarianDay

26th - Dog Appreciation Day #NationalDogDay


Late September marks the start of fall and gives you another easy seasonal promo opportunity.  

If you have a Podcast, be sure to spread the word on International Podcast Day!

2nd – Labor Day #LaborDay

5th - International Day of Charity #CharityDay

12th - National Video Games Day #NationalVideoGamesDay

21st - International Day of Peace #PeaceDay

27th - World Tourism Day #WorldTourismDay

30th - International Podcast Day #InternationalPodcastDay


With Halloween, spooky-themed campaigns are what’s in for October! Tastefully running some clever “horror stories” about the problems your customers were facing before your products/solutions are a fun way to get your message out.  

International Coffee Day is another easy win when it comes to rewarding some of your best customers with a coffee on you!

You also have your final Get to Know Your Customer’s Day opportunity this month.

1st – International Coffee Day #InternationalCoffeeDay

4th - World Animal Day

5th - World Teacher's Day

6th - World Smile Day

10th - World Mental Health Day

14th - Thanksgiving (Canada)

17th - Get to Know Your Customer’s Day #GettoKnowYourCustomersDay

29th - Internet Day

31st - Halloween


It's time to bring your A-game when it comes to marketing promos as November includes Black Friday which runs through Cyber Monday! Take advantage of the entire month by running early sales campaigns leading up to those dates. Often, Thanksgiving messaging can be mixed into these promos.  

November also marks “Movember” a no-shave men’s health-focused month which is a great opportunity for male-centric brands to engage.

Men’s Health Awareness Month – Movember #Movember

8th - National STEM Day #STEMDay

12th - Remembrance Day #RememberanceDay

13th - World Kindness Day #WKD

16th - Fast Food Day #FastFoodDay

19th - National Entrepreneurs Day #EntrepreneursDay  

21st – World Hello Day #WorldHelloDay

28th - Thanksgiving #Thanksgiving

29th - Black Friday #BlackFriday


December kicks off the holiday gift-giving season and is full of marketing opportunities leading right up to Christmas Day. Everything from last-minute shopping deals to generous discounts in the spirit of the season are just 2 of the angles you can take.  

In Canada, Australia, and the UK, Boxing Day (and week) are great opportunities to refresh your Black Friday/Cyber Monday campaigns and run them again!

End-of-year messaging can also work well in many industries. Inventory clear-outs and last year’s model messaging and discounts are common angles.  

2nd - Cyber Monday  

7-1th - Hanukkah    

25th - Christmas Day  

26th - Boxing Day (UK/Canada)

26th - Jan 1st - Kwanzaa  

31st - New Year's Eve  

Right Message, Right Time, Right Individual

Now that you have the dates and some ideas, should you just put your campaigns together and blast them across every channel reaching every customer you have?

Of course, you know that would be less than ideal and a more effective use of your promo budget would be to specifically cater your communications and discount offers based on each individual customer’s relationship with your brand.  

For a long time, that’s been a lot easier said than done involving a ton of manual data segmentation work often worked on by a team of analysts.  

But what if you could use AI to get a holistic view of where each of your customers is in their lifecycle and predict where they’re going—at an individual level—so you can engage them with personalized messages and promotions at scale?

That’s exactly what we help marketers just like you do with our customer engagement AI platform. Check out the links below to learn more or click to book a personalized live demo.  

Track and predict your customers’ lifecycles with Kognitiv Pulse. Learn more.

Enable 1:1 personalization at scale with Kognitiv Ignite. Learn more.

Launch and manage a successful loyalty program with Kognitiv Inspire. Learn more.

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