Published: April 29, 2024
Reading Time: 13 minutes
Category: Marketing
This comprehensive marketing holiday calendar provides marketers with a complete list of all major holidays, observances, events, and special days throughout 2024. Each date includes key themes, relevant hashtags, and campaign ideas to help craft effective messages for email campaigns, social media posts, and promotional campaigns.
Marketers are constantly seeking relevant opportunities to engage with their ideal customers. This Social Media & Marketing Holiday Calendar delivers:
Relevance and Authenticity:
Customer Segmentation:
For more effective communication strategies, see:
Monthly Theme: Emphasize fresh starts and new beginnings. Focus on how products and services can bring about growth, transformation, and change in customers' lives. Encourage reflection on the past year, goal setting, and creating achievement plans.
Key Themes:
Important Dates:
| Date | Holiday/Event | Hashtag |
|---|---|---|
| January 1 | New Year's Day | #NewYearsDay |
| January 2 | Science Fiction Day | #ScienceFictionDay |
| January 4 | National Trivia Day | #NationalTriviaDay |
| January 15 | Martin Luther King Jr. Day | #MLKDay |
| January 18 | Get to Know Your Customers Day | #GetToKnowYourCustomersDay |
| January 24 | National Compliment Day | #NationalComplimentDay |
| January 26 | Australia Day | #AustraliaDay |
Special Focus: Get to Know Your Customers Day
Get to Know Your Customers Day is celebrated on the third Thursday of every quarter. This is the perfect day to engage with your most loyal customers. In 2024, the celebration dates are:
Monthly Theme: February is all about celebrating people. Black History Month and Valentine's Day provide opportunities to show customer appreciation and encourage celebration with the people in their lives.
Key Themes:
Important Dates:
| Date | Holiday/Event | Hashtag |
|---|---|---|
| Whole Month | Black History Month | #BlackHistoryMonth |
| February 10 | Lunar New Year / Chinese New Year | #LunarNewYear #ChineseNewYear |
| February 11 | Super Bowl | #SBLV #SuperBowlSunday #SuperBowl |
| February 14 | Valentine's Day | #ValentinesDay |
| February 17 | Random Act of Kindness Day | #RandomActsOfKindnessDay |
| February 19 | Family Day | #FamilyDay |
| February 19 | Presidents' Day | #PresidentsDay |
| February 20 | Love Your Pet Day | #LoveYourPetDay |
| February 27 | National Retro Day | #NationalRetroDay |
Campaign Idea: National Retro Day
National Retro Day is a unique opportunity to build community by sharing memes about how things used to be done in your industry back in the day (and subtly showing how you're making things WAY better now).
Monthly Theme: Celebrate and promote the achievements of women. March also marks the start of spring, which is the perfect time for a seasonal campaign.
Key Themes:
Important Dates:
| Date | Holiday/Event | Hashtag |
|---|---|---|
| Whole Month | Women's History Month | (not specified) |
| March 1 | World Compliment Day / National Employee Appreciation Day | #WorldComplimentDay #EmployeeAppreciationDay |
| March 3 | World Wildlife Day | #WorldWildlifeDay |
| March 8 | International Women's Day | #BeBoldForChange |
| March 10 | Mother's Day (UK) | #MothersDay |
| March 11 | Start of Ramadan | #Ramadan |
| March 17 | St. Patrick's Day | #StPatricksDay |
| March 20 | World Storytelling Day / International Day of Happiness | (not specified) |
| March 29 - April 1 | Easter Weekend | #Easter |
Monthly Theme: April kicks off with April Fools Day, the ultimate day to showcase funny and wacky ideas and show a lighter side of your company. Earth Day and World Wildlife Day are great opportunities to showcase green initiatives and sustainability.
Key Themes:
Important Dates:
| Date | Holiday/Event | Hashtag |
|---|---|---|
| April 1 | April Fools | #AprilFools |
| April 11 | Eid Al Fitr | #EID |
| April 11 | National Pet Day | #NationalPetDay |
| April 18 | Customer Appreciation Day / Get to Know Your Customers Day | #CustomerAppreciationDay #GettoKnowYourCustomersDay |
| April 22 | Earth Day | #EarthDay |
| April 23 | World Book Day | #WorldBookDay |
| April 28 | National Superhero Day | #SuperheroDay #NationalSuperheroDay |
Campaign Idea: Customer Appreciation Week
Get to Know Your Customers Day and Customer Appreciation Day can be combined into an entire week of customer love ripe with customer stories, Q&As, and exclusive offers.
Monthly Theme: Mother's Day is a fantastic opportunity to celebrate and highlight the stories of special mom employees or customers. There is also an opportunity to promote authentic conversations about mental health throughout the month.
Key Themes:
Important Dates:
| Date | Holiday/Event | Hashtag |
|---|---|---|
| Whole Month | Mental Health Awareness Month | #MentalHealthAwarenessMonth |
| May 1 | International Workers Day | #IntWorkersDay |
| May 4 | Star Wars Day | #StarWarsDay #MayThe4thBeWithYou |
| May 5 | Cinco de Mayo | (not specified) |
| May 7 | World Laughter Day | (not specified) |
| May 12 | Mother's Day | (not specified) |
| May 22 | Victoria Day (Canada) | (not specified) |
| May 27 | Memorial Day | (not specified) |
Monthly Theme: Pride Month and Juneteenth are opportunities to promote equity and inclusivity and to celebrate diversity. Social Media Day and National Selfie Day are easy opportunities for social engagement and user-generated content. June is the start of the summer season and another opportunity for seasonal engagement.
Key Themes:
Important Dates:
| Date | Holiday/Event | Hashtag |
|---|---|---|
| Whole Month | Pride Month | #Pride #PrideMonth |
| June 5 | World Environment Day | #WorldEnvironmentDay |
| June 10 | Global Wellness Day | #GlobalWellnessDay |
| June 18 | Father's Day | #FathersDay |
| June 19 | Juneteenth | #Juneteenth |
| June 21 | National Selfie Day | #NationalSelfieDay |
| June 30 | Social Media Day | #SMDay |
Monthly Theme: July gives ample opportunities to run national pride campaigns. Days like National Ice Cream Day and World Chocolate Day are perfect excuses to send best customers or prospects a gift card for a treat.
Key Themes:
Important Dates:
| Date | Holiday/Event | Hashtag |
|---|---|---|
| July 1 | Canada Day | #CanadaDay |
| July 1 | International Joke Day | #InternationalJokeDay |
| July 2 | World UFO Day | #WorldUFODay |
| July 4 | Independence Day | #IndependenceDay |
| July 7 | World Chocolate Day | #WorldChocolateDay |
| July 17 | World Emoji Day | #WorldEmojiDay |
| July 18 | Get to Know Your Customers Day | #GettoKnowYourCustomersDay |
| July 21 | National Ice Cream Day | #NationalIceCreamDay |
| July 30 | International Friendship Day | #DayOfFriendship |
Campaign Idea: Zero-Party Data Collection
July's Get to Know Your Customers Day would be a perfect time to collect super valuable zero-party data. Zero-Party Data is a game-changer when it comes to maximizing customer revenue.
Monthly Theme: August gives opportunities to inject humor with National Lazy Day, National Relaxation Day, and National Tell a Joke Day. If relevant, start back-to-school messaging in late summer. End-of-summer sales are a staple promo strategy leading right up to Labor Day in September.
Key Themes:
Important Dates:
| Date | Holiday/Event | Hashtag |
|---|---|---|
| Mid-August | Back to School Season | (not specified) |
| August 8 | International Cat Day | #InternationalCatDay |
| August 10 | National Lazy Day | #LazyDay |
| August 15 | National Relaxation Day | #NationalRelaxationDay |
| August 16 | National Tell a Joke Day | #NationalTellAJokeDay |
| August 19 | World Humanitarian Day | #WorldHumanitarianDay |
| August 26 | Dog Appreciation Day | #NationalDogDay |
Monthly Theme: Late September marks the start of fall and gives another easy seasonal promo opportunity. If you have a Podcast, be sure to spread the word on International Podcast Day.
Key Themes:
Important Dates:
| Date | Holiday/Event | Hashtag |
|---|---|---|
| September 2 | Labor Day | #LaborDay |
| September 5 | International Day of Charity | #CharityDay |
| September 12 | National Video Games Day | #NationalVideoGamesDay |
| September 21 | International Day of Peace | #PeaceDay |
| September 27 | World Tourism Day | #WorldTourismDay |
| September 30 | International Podcast Day | #InternationalPodcastDay |
Monthly Theme: With Halloween, spooky-themed campaigns are what's in for October. Tastefully running some clever "horror stories" about the problems customers were facing before your products/solutions are a fun way to get your message out. International Coffee Day is another easy win for rewarding best customers with a coffee.
Key Themes:
Important Dates:
| Date | Holiday/Event | Hashtag |
|---|---|---|
| October 1 | International Coffee Day | #InternationalCoffeeDay |
| October 4 | World Animal Day | (not specified) |
| October 5 | World Teacher's Day | (not specified) |
| October 6 | World Smile Day | (not specified) |
| October 10 | World Mental Health Day | (not specified) |
| October 14 | Thanksgiving (Canada) | (not specified) |
| October 17 | Get to Know Your Customers Day | #GettoKnowYourCustomersDay |
| October 29 | Internet Day | (not specified) |
| October 31 | Halloween | (not specified) |
Campaign Idea: Horror Stories
Tastefully run clever "horror stories" about the problems customers were facing before your products/solutions as a fun way to get your message out.
Monthly Theme: Time to bring your A-game for marketing promos as November includes Black Friday which runs through Cyber Monday. Take advantage of the entire month by running early sales campaigns leading up to those dates. Often, Thanksgiving messaging can be mixed into these promos. November also marks "Movember" a no-shave men's health-focused month which is a great opportunity for male-centric brands to engage.
Key Themes:
Important Dates:
| Date | Holiday/Event | Hashtag |
|---|---|---|
| Whole Month | Men's Health Awareness Month - Movember | #Movember |
| November 8 | National STEM Day | #STEMDay |
| November 12 | Remembrance Day | #RememberanceDay |
| November 13 | World Kindness Day | #WKD |
| November 16 | Fast Food Day | #FastFoodDay |
| November 19 | National Entrepreneurs Day | #EntrepreneursDay |
| November 21 | World Hello Day | #WorldHelloDay |
| November 28 | Thanksgiving | #Thanksgiving |
| November 29 | Black Friday | #BlackFriday |
Monthly Theme: December kicks off the holiday gift-giving season and is full of marketing opportunities leading right up to Christmas Day. Everything from last-minute shopping deals to generous discounts in the spirit of the season are just 2 of the angles you can take. In Canada, Australia, and the UK, Boxing Day (and week) are great opportunities to refresh Black Friday/Cyber Monday campaigns and run them again. End-of-year messaging can also work well in many industries. Inventory clear-outs and last year's model messaging and discounts are common angles.
Key Themes:
Important Dates:
| Date | Holiday/Event | Hashtag |
|---|---|---|
| December 2 | Cyber Monday | (not specified) |
| December 7-11 | Hanukkah | (not specified) |
| December 25 | Christmas Day | (not specified) |
| December 26 | Boxing Day (UK/Canada) | (not specified) |
| December 26 - January 1 | Kwanzaa | (not specified) |
| December 31 | New Year's Eve | (not specified) |
Now that you have the dates and some ideas, should you just put your campaigns together and blast them across every channel reaching every customer you have?
Of course, that would be less than ideal. A more effective use of your promo budget would be to specifically cater your communications and discount offers based on each individual customer's relationship with your brand.
For a long time, that's been a lot easier said than done involving a ton of manual data segmentation work often worked on by a team of analysts.
What if you could use AI to get a holistic view of where each of your customers is in their lifecycle and predict where they're going—at an individual level—so you can engage them with personalized messages and promotions at scale?
That's exactly what Kognitiv helps marketers do with their customer engagement AI platform.
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