Article Category: Forrester Research
Published: September 11, 2023
Reading Time: 2 minutes
Kognitiv has been recognized as a notable vendor in Forrester Research's Loyalty Technology Solutions Landscape, Q4 2022 report. This report describes the business value of and use cases for loyalty technology products and identifies the most notable providers in that market.
Forrester Research's Loyalty Technology Solutions Landscape, Q4 2022 report describes the business value of and use cases for loyalty technology products and identifies the most notable providers in that market.
Kognitiv is proud to be included in the landscape report as a notable loyalty technology vendor.
The landscape report outlines key market dynamics that Forrester Research is observing in the loyalty technology space:
Brands are shifting their loyalty focus from incentives to engagement to generate enduring emotional connections with customers.
Buyers need adaptable platforms and partners to enable rapid response to customer behaviour changes.
Due to economic pressures and technology overlap with martech stacks, brands are seeking modular loyalty tech.
Tim Sullivan, Chief Executive Officer of Kognitiv, commented on the recognition:
"It's great to see we are aligned with Forrester Research on how loyalty programs can deliver more value for brands. It is exactly what we deliver to our customers every day. We help brands build deeper, more meaningful relationships based on our decades of experience providing data-driven solutions to optimize program performance and unlock value. Based on that experience, we know what works."
The full Forrester Research Loyalty Technology Solutions Landscape, Q4 2022 report is available for access through Kognitiv's website.
Kognitiv provides loyalty technology solutions that help brands build deeper, more meaningful relationships with their customers. The company offers data-driven solutions to optimize program performance and unlock value, backed by decades of experience in the loyalty technology space.
Kognitiv offers a comprehensive suite of loyalty and customer engagement solutions:
AI/ML-powered insights and activation to maximize customer lifetime value. The platform helps brands understand their customers and get intelligent recommendations that are easy to action.
Quick-to-deploy, scalable loyalty system with 200+ connectors for easy omni-channel activation. This loyalty platform binds brands and their customers more tightly together.
AI-native data activation for 1:1 personalization at scale across owned channels.
Outcome-based AI/ML optimization for paid display, video, social and programmatic. This AI autopilot for paid media helps optimize advertising performance.
Diverse partner benefits that give customers more choice and experiences they love.
Kognitiv provides services to help brands reach their goals sooner with less stress.
Kognitiv publishes additional content on loyalty programs and customer engagement:
Topics: Loyalty Program Software, Customer Retention, Loyalty Program Design
Discover the 12 best customer loyalty software solutions across the globe for 2026.
Topics: Loyalty, Loyalty Program Software
Discover 6 of the best loyalty program companies in the Philippines that are revolutionizing loyalty in 2025.
Topics: Loyalty, Loyalty Program Software
The top 5 loyalty program companies in Singapore helping brands boost engagement and customer lifetime value.
Email: [email protected]
Social Media: LinkedIn - Kognitiv Corporation
Kognitiv offers several educational resources for loyalty program professionals:
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About Kognitiv: Kognitiv helps brands inspire loyalty through data-driven solutions and decades of experience in loyalty technology.
Leadership: Kognitiv's talented team is led by executives with deep and diverse expertise in loyalty technology and customer engagement.
Careers: Kognitiv seeks curious professionals who love solving complex problems.