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Kognitiv named Notable Vendor in Forrester's Loyalty Technology Solutions Landscape, Q4 2022 report.

2 min
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Key Takeaways

Forrester Research's Loyalty Technology Solutions Landscape, Q4 2022 report describes the business value of and use cases for loyalty technology products and identifies the most notable providers in that market.

Kognitiv is proud to be included in the landscape report as a notable loyalty technology vendor.

The landscape also outlines key market dynamics they’re observing:

  • Brands are shifting their loyalty focus from incentives to engagement to generate enduring emotional connections with customers.
  • Buyers need adaptable platforms and partners to enable rapid response to customer behaviour changes.
  • Due to economic pressures and technology overlap with martech stacks, brands are seeking modular loyalty tech.
It’s great to see we are aligned with Forrester Research on how loyalty programs can deliver more value for brands. It is exactly what we deliver to our customers every day. We help brands build deeper, more meaningful relationships based on our decades of experience providing data-driven solutions to optimize program performance and unlock value. Based on that experience, we know what works. – Tim Sullivan, Chief Executive Officer, Kognitiv

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