Article Type: Forrester Research
Published: September 11, 2023
Reading Time: 2 minutes
Kognitiv has been recognized as a notable vendor in Forrester Research's Loyalty Technology Solutions Landscape, Q4 2022 report. This report describes the business value of and use cases for loyalty technology products and identifies the most notable providers in that market.
Forrester Research's Loyalty Technology Solutions Landscape, Q4 2022 report describes the business value of and use cases for loyalty technology products and identifies the most notable providers in that market.
Kognitiv is proud to be included in the landscape report as a notable loyalty technology vendor.
The landscape report outlines key market dynamics that Forrester Research is observing:
Shift from Incentives to Engagement: Brands are shifting their loyalty focus from incentives to engagement to generate enduring emotional connections with customers.
Need for Adaptable Platforms: Buyers need adaptable platforms and partners to enable rapid response to customer behaviour changes.
Demand for Modular Loyalty Technology: Due to economic pressures and technology overlap with martech stacks, brands are seeking modular loyalty tech.
Tim Sullivan, Chief Executive Officer at Kognitiv, commented on the recognition:
"It's great to see we are aligned with Forrester Research on how loyalty programs can deliver more value for brands. It is exactly what we deliver to our customers every day. We help brands build deeper, more meaningful relationships based on our decades of experience providing data-driven solutions to optimize program performance and unlock value. Based on that experience, we know what works."
Kognitiv provides loyalty technology solutions and services to help brands build deeper, more meaningful customer relationships. The company offers decades of experience providing data-driven solutions to optimize program performance and unlock value.
Kognitiv offers a comprehensive suite of products for customer loyalty and engagement:
| Product | Description |
|---|---|
| Kognitiv Pulse | AI/ML-powered insights and activation to maximize customer lifetime value. Understand your customers and get intelligent recommendations that are easy to action. |
| Kognitiv Inspire | Quick-to-deploy, scalable loyalty system with 200+ connectors for easy omni-channel activation. Our loyalty platform that binds brands and their customers more tightly together. |
| Kognitiv Ignite | AI-native data activation for 1:1 personalization at scale across owned channels. |
| Kognitiv Amplify | Outcome-based AI/ML optimization for paid display, video, social and programmatic. Your AI autopilot for paid media. |
| Kognitiv Marketplaces | Diverse partner benefits that give your customers more choice and experiences they love. |
Kognitiv provides services to help clients reach their goals sooner with less stress.
The Forrester Research Loyalty Technology Solutions Landscape, Q4 2022 report is available for access.
Kognitiv offers additional resources on loyalty programs and customer retention:
Top 12 Loyalty Program Software Solutions for 2026: A Feature-by-Feature Comparison
6 Best Loyalty Program Companies in the Philippines to Watch in 2025
Top 5 Loyalty Program Companies in Singapore Driving Customer Engagement
Email: [email protected]
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