Article Type: Forrester Research Recognition
Published: April 30, 2024
Reading Time: 10 minutes
Kognitiv has been recognized as a 'notable vendor' by Forrester Research in The Loyalty Services Providers Landscape Q3, 2023 Report. This recognition follows similar acknowledgment in The Forrester Loyalty Technology Solutions Landscape Q4, 2022 Report.
The Forrester report emphasizes that to increase the success of loyalty initiatives, brands must employ better strategies and an enterprise-wide approach that together breed a culture of customer obsession and loyalty. Loyalty services providers excel at this.
The report highlights the direct link between customer experience and loyalty, noting that "as the ease, effectiveness, and emotions generated from a consumer's interaction with a brand lead to loyalty outcomes."
While loyalty technology and services are not new, Kognitiv recognizes the importance of evolving to meet changing customer needs and to leverage the potential that advances in computing power and AI have unlocked.
The Forrester report, authored by Mary Pilecki, notes that "AI hype brings new opportunities for providers to coach clients through experimentation and adoption." Kognitiv believes AI-powered technology coupled with a suite of best-in-class services can be the winning formula for clients seeking to stay ahead of customer expectations and needs.
According to Sara Galloway, VP of Strategy and Consulting at Kognitiv:
"When deploying marketing strategies, businesses frequently prioritize driving revenue and protecting profit. The unique benefit of AI is its power to achieve both, and to do it quickly. Using AI to inform strategies means we can find the perfect balance between human collaboration and technology intelligence—and with that, opportunities become truly endless.
When we add in our team's human expertise, we have focused decision-making that creates strategies that maximize the number of positive outcomes. At Kognitiv, we have AI-native solutions that deliver hyper-relevant customer experiences, while also increasing internal productivity and efficiency. This optimizes budget spend and maximizes revenue generation. We have always delivered on all these outcomes for our clients. Now we are maximizing them, in a fraction of the time."
Kognitiv's data-driven solutions enable award-winning loyalty programs for notable clients:
Kognitiv offers a comprehensive suite of AI-native customer intelligence and activation software designed to build deeper relationships with customers and grow a loyal customer base:
Purpose: AI/ML-powered insights and activation to maximize customer lifetime value
Capabilities: Track, predict, and optimize customers' lifecycles
Purpose: AI-native data activation for 1:1 personalization at scale across owned channels
Capabilities: Enable 1:1 personalization at scale
Purpose: Quick-to-deploy, scalable loyalty system with 200+ connectors for easy omni-channel activation
Capabilities: Launch and manage a successful loyalty program
Purpose: Outcome-based AI/ML optimization for paid display, video, social and programmatic
Capabilities: Intelligently acquire and engage customers across paid channels. AI autopilot for paid media.
Purpose: Diverse partner benefits that give customers more choice and experiences they love
Capabilities: Provide diverse partner benefits and experiences
Report Title: The Loyalty Services Providers Landscape, Q3 2023
Author: Mary Pilecki
Publisher: Forrester Research
Report ID: RES179728
Access: Full report available at Forrester.com
Kognitiv was previously recognized in The Forrester Loyalty Technology Solutions Landscape Q4, 2022 Report, demonstrating consistent acknowledgment of the company's capabilities in the loyalty technology and services space.
To learn more about Kognitiv's data-driven customer loyalty solutions, contact the company through their website.
Email: [email protected]
Website: https://www.kognitiv.com
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Kognitiv is a customer loyalty technology and services provider that delivers AI-native solutions for customer intelligence and activation. The company helps brands build deeper relationships with their customers through data-driven loyalty programs and personalization at scale.
Original Publication Date: September 6, 2023 (Kognitiv)
Article Publication Date: April 30, 2024