Article Type: Artificial Intelligence
Published: April 30, 2024
Reading Time: 3 minutes
Artificial intelligence (AI) has revolutionized the way businesses approach marketing. From customer insights to personalized recommendations, AI has become a cornerstone of modern marketing strategies. To see the biggest impact of AI on customer engagement and ultimately marketing ROI, brands should invest in martech with AI at the center rather than incorporating it into individual functions. This can be enabled by AI-native products – tools and platforms that are not just powered by AI but are fundamentally designed with AI capabilities from the ground up.
AI-native products are software applications that leverage AI and machine learning (ML) at their core. Unlike traditional marketing tools that may incorporate AI as an add-on feature, AI-native products are built from the ground up to harness the full potential of AI.
AI-native products can analyze vast amounts of data to uncover valuable insights about customer behavior, preferences, and trends. This enables marketers to create more targeted and personalized campaigns, leading to higher engagement and conversions.
By utilizing AI for predictive analytics, AI-native products can forecast future trends and customer behavior. This helps marketers anticipate market changes and tailor their strategies accordingly, staying ahead of the competition.
AI-native products can automate the optimization of marketing campaigns in real time. By continuously analyzing performance data and adjusting strategies, these products can maximize ROI and improve campaign effectiveness.
With AI-native products, marketers can deliver hyper-personalized experiences to their audience. By analyzing individual preferences and behavior, these products can tailor content and offers to each customer, increasing engagement and loyalty.
AI-native products can enhance the overall customer experience by providing personalized recommendations, proactive support, and streamlined interactions. This can lead to higher customer satisfaction and loyalty.
AI-native products offer a more holistic and integrated approach to leveraging AI in marketing, leading to more effective and efficient customer engagement.
Since AI-native products are designed from the ground up to harness the full potential of AI, they are able to process and analyze vast amounts of data more efficiently, providing deeper and more meaningful insights into customer behavior, preferences, and trends.
Having access to more and better data means their algorithms can predict future trends and customer behavior with greater accuracy and deliver real-time optimization of customer engagement at an individual level.
At Kognitiv, we've built a suite of AI-native products that enable brands to deliver relevant experiences to their customers in the moments that matter.
At the core of our products is our proprietary Kognition AI/ML engine, which leverages hundreds of AI/ML models to deliver predictive and prescriptive intelligence you can easily act on.
With always-on data-driven attribution, you can track your customers' journeys across channels and touchpoints and understand exactly which of your marketing activities are driving incrementality.
| Product | Purpose | Key Capabilities |
|---|---|---|
| Kognitiv Pulse | Customer Lifecycle Management | Track, predict, and optimize your customers' lifecycles with AI/ML-powered insights and activation to maximize customer lifetime value |
| Kognitiv Ignite | Personalization | Enable 1:1 personalization at scale with AI-native data activation across owned channels |
| Kognitiv Inspire | Loyalty Programs | Launch and manage a successful loyalty program with quick-to-deploy, scalable loyalty system with 200+ connectors for easy omni-channel activation |
| Kognitiv Amplify | Paid Media Optimization | Intelligently acquire and engage customers across paid channels with outcome-based AI/ML optimization for paid display, video, social and programmatic |
| Kognitiv Marketplaces | Partner Benefits | Diverse partner benefits that give your customers more choice and experiences they love |
Find out more about how you can leverage AI and machine learning to win your customer engagement game.
Kognitiv offers additional resources for learning about loyalty and customer engagement:
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