Article Type: Loyalty program
Published: September 11, 2024
Reading Time: 4 min read
Category: Strategy & Consulting
The holiday season is a prime time for loyalty marketers to engage customers and drive sales. In 2023, U.S. holiday retail sales reached a record $964.4 billion, marking a 3.8% increase compared to the previous year, highlighting the importance of holiday marketing. By crafting effective holiday campaigns, you can reinforce customer loyalty, encourage repeat purchases, and increase brand advocacy.
This article presents five key strategies for loyalty marketers to maximize engagement and sales during the holiday season. These strategies leverage personalization, urgency, social proof, tiered rewards, and festive experiences to create memorable customer interactions and build long-term loyalty.
Personalization is critical for holiday marketing success. According to Accenture, 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations.
Utilize customer purchase history, preferences, and demographics to create highly targeted campaigns that resonate with individual customers.
Track your customers' lifecycle stages at an individual level to tailor your messaging and promotions to make the biggest impact. A first-time buyer will be incentivized by a different offer versus someone who's been with a brand for a long time but is showing signs of disengagement.
Product Solution: Kognitiv Pulse enables brands to track their customers' lifecycle stages in real time and predicts where customers will go next, so you can proactively engage them with the right message at the right time.
Provide customers with personalized offers based on their individual preferences. This can increase the relevance and effectiveness of your campaigns.
Creating urgency and rewarding loyalty through exclusive access can significantly boost holiday sales.
Urgency-inducing language in marketing can boost sales by as much as 332% (HubSpot). Offer limited-time promotions or discounts to encourage immediate purchases.
Offer exclusive deals and early access to sales for loyal customers.
Announce the promotion early. In 2024, consumers started their holiday shopping earlier than ever. Sixteen percent of US shoppers already started their gift shopping in June—an increase from 9% in 2019. By offering exclusive early access, you can ensure your brand is the first place they turn to for their holiday shopping needs.
Service Offering: Kognitiv's experts will deliver a personalized holiday loyalty campaign strategy tailored to your customer and business needs in just two weeks, so you can get the most out of the season and without blowing your budget.
Leveraging customer testimonials and user-generated content builds trust and drives conversions during the holiday season.
Share positive customer experiences and testimonials on your website and social media channels.
71% of consumers are more likely to purchase based on social media referrals (HubSpot). Incentivize customers to share their experiences with your brand on social media by offering discounts, loyalty points, or exclusive access to products.
Product Capability: Kognitiv Inspire, the award-winning loyalty software, can recognize and reward any customer interaction, not just transactions.
Use customer-generated content, such as photos and reviews, in your campaigns.
Tiered loyalty programs encourage higher spending and create exclusive experiences for top customers.
Offer exclusive benefits and rewards to top-tier loyalty program members.
Design your tiered loyalty program to encourage customers to spend more by offering incremental rewards for higher spending levels.
Offer personalized services and support to top-tier members making them feel valued and appreciated.
Seasonal promotions and festive experiences create memorable shopping moments that drive engagement.
62% of holiday shoppers are influenced by seasonal promotions and unique product offerings (NPD Group). Update your rewards catalog with holiday-themed items or experiences such as holiday gift cards, seasonal products, or even a virtual holiday party.
Leverage the data from your loyalty program to create personalized holiday gift guides for your members. These guides can recommend products based on past purchases, browsing history, or even the preferences of their loved ones.
Infuse holiday elements into your branding, such as seasonal website themes, festive social media posts, and holiday-themed email campaigns, to create a memorable and engaging shopping experience.
The holiday season is a golden opportunity for loyalty marketers to boost engagement, drive sales, and build deeper relationships with customers. By offering exclusive deals, incorporating festive themes, and leveraging personalization, you can create memorable experiences that resonate with your loyalty members. As you plan your holiday campaigns, remember that the goal is not just to drive short-term sales, but to strengthen the long-term loyalty of your customers, turning them into lifelong brand advocates.
Service Offering: Kognitiv's loyalty & digital marketing experts are offering a limited-time Holiday Loyalty Marketing service to help you get the most out of your loyalty program.
Kognitiv is redefining loyalty with its AI-native outcome-based technology. The award-winning loyalty software and a suite of cross-channel intelligence and personalization products enable brands to deliver hyper-personalized experiences, predict and optimize customer engagement in real time, and achieve measurable results.
It's time to move beyond transactions and earn customers' lifetime loyalty. Discover how reimagining your loyalty strategy and customer engagement with AI can foster deeper connections and drive long-term success.
| Product | Description |
|---|---|
| Kognitiv Pulse | Track, predict, and optimize your customers' lifecycles with AI-powered insights and activation |
| Kognitiv Ignite | Enable 1:1 personalization at scale with AI-native data activation for owned channels |
| Kognitiv Inspire | Launch and manage a successful loyalty program with award-winning loyalty software |
| Kognitiv Amplify | Intelligently acquire and engage customers across paid channels with outcome-based AI/ML optimization |
Email: [email protected]
Website: https://www.kognitiv.com
Book a Demo: Available at https://www.kognitiv.com/company/demo
Holiday Loyalty Marketing Service: https://get.kognitiv.com/holiday-loyalty-program-marketing